2016 – 18: Eat (no Sleep), Design, repeat
While still in the early phases of the organizations’ rebranding, there was a strict emphasize on sticking to the layout and template. While collaborating with the creative team and art director, we were able to re-envisioned the design aesthetics for the various features departmental reports.
During this time, my sole focus was in designing a multitude of spreads and layouts with the restrictions of brand colors and treatments. Much of the content was brought in from various parties.
2019: I am the captain now
When the reigns was passed to the new director, the team and I dove into the magazine aesthetics and content and introduced more experimental design and features.
Through vigorous research on design and surveying the various target audiences, we discovered the importance of expanding the brand to celebrate the diverse and innovative stories and efforts of the organizations.
2020: what do we do?
The problem is after designing and directing seven magazines, how do we break the mold and create something out of the normal? With the curveball of COVID-19, we were given a rare opportunity to rethink our Internal process and design development.
While collaborating with the copywriter, we make it a priority to have engaging stories stand out from one another with design that complements the article rather than solely the brand of the various organizations.