VictorTran
I design cool things with sincerity.
I’m a visual designer working across enterprise products, brand identity, editorial design, and illustration.
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Typography
I design cool things with sincerity.
Spacing
Shape
- Visual Design
- Brand Identity
- Art Direction
- Illustration
Selected work
Product Systems
IBM watsonx Orchestrate
Current practiceVisual DesignerEnterprise AI · Product systems · Visual craftAustin, Texas
I helped evolve a shared canvas language for automation, agentic work, and human tasks.
Product Design
IBM Cloud Observability
Research, product workflows, and reusable visual methods for IBM Cloud Observability.
Product Design
IBM Patterns: Contact Us
A six-week IBM Patterns incubator project exploring how IBM.com could guide people toward a useful route before a general contact form.
Brand & Print
Performance Contracting, Inc.
Freelance publication and environmental design extending PCI's existing brand into a 42-page employee handbook and recruitment banner concepts.
Brand Identity
The Ability Experience
A brand identity and practical toolkit for a Pi Kappa Phi initiative supporting people with disabilities.
Art Direction
Star & Lamp Magazine
Five years of editorial design and art direction for Pi Kappa Phi’s century-old magazine.
Product Design
Pi Kapp App
A member-facing app concept connecting milestones, chapter activity, and Pi Kappa Phi's visual identity.
More visual work.
Illustration, graphic design, and interface studies beyond the case studies.
