VictorTran
I design cool things with sincerity.
I’m a visual designer working across enterprise products, brand identity, editorial design, and illustration.
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Typography
I design cool things with sincerity.
Spacing
Shape
- Visual Design
- Brand Identity
- Art Direction
- Illustration
Selected work
Product Systems
IBM watsonx Orchestrate
Current practiceVisual DesignerEnterprise AI · Product systems · Visual craftAustin, Texas
I helped evolve a shared canvas language for automation, agentic work, and human tasks.
Product Design
IBM Cloud Observability
Research, product workflows, and reusable visual methods for IBM Cloud Observability.
Product Design
IBM Patterns: Contact Us
A six-week IBM Patterns incubator project exploring how IBM.com could guide people toward a useful route before a general contact form.
Brand & Print
Performance Contracting, Inc.
Freelance publication and environmental design extending PCI's existing brand into a 42-page employee handbook and recruitment banner concepts.
Brand Identity
The Ability Experience
A brand identity and practical toolkit for a Pi Kappa Phi initiative supporting people with disabilities.
Art Direction
Star & Lamp Magazine
Five years of editorial design and art direction for Pi Kappa Phi’s century-old magazine.
Product Design
Pi Kapp App
A member-facing app concept connecting milestones, chapter activity, and Pi Kappa Phi's visual identity.
More visual work.
Illustration, graphic design, and interface studies beyond the case studies.
Art & Illustration
Standalone digital and traditional work, including posters, paintings, and personal series.
Graphic Design
Standalone identity, print, illustration, and event graphics.
Interface Studies
Static screen studies focused on interface craft and visual refinement.