Brand Identity & Collateral
The
Ability
Experience
Brand identity and collateral for The Ability Experience’s 40th anniversary.
A connected identity system carried from anniversary mark to print, iconography, and cycling kits.
01 / Anniversary moment
One moment,
one connected story.
A full brand package built around a single anniversary moment.
Source thesis
A 40th-anniversary brand package for the philanthropy that rides coast to coast every summer.
The Ability Experience is the philanthropy of Pi Kappa Phi Fraternity, connecting student members with people with disabilities through cycling events and community programs. For the organization's 40th anniversary, I built an iconography system, an illustrated commemorative print, and cycling kits worn by nearly 100 student riders traveling coast to coast.
The illustrated print shows the philanthropy’s origins and volunteer projects from across the country. The same iconography carried into cycling kits worn by riders on the journey from the West Coast to Washington, D.C.
02 / Identity system
A family of signs,
not a single mark.
The anniversary moment became a shared visual language across identity, illustration, and event artifacts.
Artifact · Anniversary mark
A mark designed to carry the moment.
As a special tribute to the 40th anniversary of The Ability Experience, the brand package connected iconography, illustration, and cycling-kit design around one commemorative moment.
System relationship
From mark to application
The public artifacts form one connected identity story without adding operational claims or impact metrics.
Recruitment collateral · 2019
A complete print handout extended the system.
The identity moved into a two-sided recruitment piece that paired program stories, participant photography, and a clear next step.
03 / Cycling kits
The identity
in motion.
The identity carried into cycling kits for The Ability Experience’s summer events.
Applied identity
Applying the anniversary identity to the ride.
The cycling kits carried the anniversary iconography into Gear Up Florida and Journey of Hope and incorporated safety-feature standards.
