Brand Identity & Collateral
The
Ability
Experience
Brand identity and collateral for The Ability Experience’s 40th anniversary.
An anniversary mark, iconography, a commemorative print, and cycling kits.
01 / Anniversary moment
The 40th-anniversary identity
A 40th-anniversary brand package for the philanthropy that rides coast to coast every summer.
The Ability Experience is the philanthropy of Pi Kappa Phi Fraternity, connecting student members with people with disabilities through cycling events and community programs. For the organization's 40th anniversary, I built an iconography system, an illustrated commemorative print, and cycling kits worn by nearly 100 student riders traveling coast to coast.
The illustrated print shows the philanthropy’s origins and volunteer projects from across the country. The same iconography carried into cycling kits worn by riders on the journey from the West Coast to Washington, D.C.
02 / Identity system
Anniversary mark and iconography
The same symbols appear in the anniversary identity, commemorative print, and cycling kits.
Artifact · Anniversary mark
The anniversary mark.
Primary and alternate marks, shown with early explorations.
System relationship
From mark to application
Recruitment collateral · 2019
A recruitment handout for 2019.
The two-sided handout combines program stories, participant photography, and a call to action.
03 / Cycling kits
The identity
in motion.
I applied the anniversary iconography to cycling kits for Gear Up Florida and Journey of Hope.
Applied identity
Applying the anniversary identity to the ride.
