Publication & Environmental Design

Performance Contracting, Inc.

Freelance publication and environmental design for a top national specialty contractor, extending PCI's existing brand across an employee handbook and a set of recruitment concepts.

Role
Freelance Publication & Environmental Design
Year
2026
Type
Brand extension, not logo authorship
Red handbook interstitial with a field of overlapping hexagons

A system in print

Dense material, given room to move.

The handbook pairs long-form policy with a clear editorial rhythm. The same geometric language later became a useful starting point for recruitment and environmental concepts.

Principles of Business Conduct handbook cover
HandbookThe cover stays at its source ratio beside the story it introduces.

Principles of Business Conduct

A publication system for consequential information.

The 42-page handbook organizes leadership context, workplace policy, and ethical standards for hourly employees. As a freelance designer, I created the layout, typography, illustration, and production design while working within PCI's existing brand.

Format
42-page publication
Audience
Hourly employees company-wide
Contribution
Editorial hierarchy, illustration, and production

Publication System in Use

Pacing first. Detail where it matters.

Chapter openings establish rhythm before the system shifts into statements, principles, diagrams, and editorial features. Small internal copy remains neutralized in these approved presentation boards.

Three sanitized handbook chapter examples using photography, red hexagon overlays, and large section typography
Three-part sequenceThree coordinated landscape US Letter chapter examples, presented without a faux border or normalized crop.
Sanitized handbook artifact showing statement hierarchy
01Statement hierarchy
Sanitized handbook artifact showing icon-supported principles
02Icon-supported principles
Sanitized handbook artifact showing a four-pillar diagram
03Pillar diagram
Sanitized handbook artifact combining neutralized copy and a worker photograph
04Photo-led editorial feature

These are four coordinated artifacts presented individually, not one page or a shared paper format.

Handbook map using state-coded hexagons to organize PCI locations

Closing the publication

The hexagon becomes geography.

The map turns the recurring shape into a clear closing device. It stands alone here, without the red back-cover page competing with the red hero.

Recruitment concepts

From page rhythm to environmental scale.

Typography, color, pattern, and image treatments were explored across standing banners, table displays, and related event materials. These directions remained concepts, not a documented rollout.

Recruitment banner typography and asset exploration board
ExplorationType, image, and message studies.
Recruitment banner pattern and color exploration board
System studyPattern, color, and modular composition.
Build the Future recruitment banner concept board
DirectionA resolved concept shown without an installation claim.
Portrait board of environmental and collateral recruitment concepts
ApplicationsThe portrait board retains its native proportion rather than being cropped into a landscape tile.

What reached people

One implemented publication. One exploratory extension.

The 2026 handbook was distributed to hourly employees company-wide. The banner and table-display directions remained concepts for PCI's teams. Together, they show how an existing brand language can stretch across information density and physical scale without becoming a corporate rebrand.

Artifact formats are preserved by source: landscape US Letter, landscape Tabloid, portrait, and mixed-format compositions are not normalized into a single crop. Protected internal copy remains neutralized in the approved presentation assets.