Publication & Environmental Design
Performance Contracting, Inc.
Freelance publication and environmental design for PCI, applying its existing brand to an employee handbook and recruitment concepts.
A system in print
Dense material, given room to move.
The handbook pairs long-form policy with a clear editorial rhythm. The same geometric language later became a useful starting point for recruitment and environmental concepts.
Principles of Business Conduct
A handbook for hourly employees.
The 42-page handbook covers leadership context, workplace policies, and ethical standards. I handled the layout, typography, illustration, and production design within PCI’s existing brand.
- Format
- 42-page publication
- Audience
- Hourly employees company-wide
- Contribution
- Editorial hierarchy, illustration, and production
Publication System in Use
Pacing first. Detail where it matters.
Chapter openings set the pace for statements, principles, diagrams, and editorial features. Internal text is obscured in these approved portfolio images.
Four examples: statement hierarchy, icon-supported principles, a pillar diagram, and a feature with photography.
Closing the publication
The hexagon becomes geography.
The recurring hexagon organizes PCI’s locations into the map that closes the handbook.
What reached people
A distributed handbook and recruitment concepts.
The 2026 handbook was distributed to hourly employees company-wide. The banner and table-display designs remained concepts for PCI’s teams.